Specialty Pioneers

A story about White Rock Coffee

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Discover the inspiring story of Texas-based White Rock Coffee in the July/August 2024 issue of Global Coffee Report magazine.

Wesley Ballard, Director of Coffee Education and Creative Operations at White Rock Coffee and Mario Flores, Owner of UNIC distributing partner JavaTec LLC, discuss the incredible story of how White Rock Coffee which introduced specialty coffee to North Dallas, has been using UNIC Stella EPIC and the former Stella di Caffè model since their inception and throughout their successful journey.

As White Rock Coffee continues to grow, its commitment to quality and community remains unwavering. The company’s success is a testament to the power of vision, hard work, and strategic partnerships. With the support of innovative tools like the UNIC Stella EPIC, White Rock Coffee is poised to further elevate the coffee experience in North Dallas and beyond.

The story of White Rock Coffee serves as an inspiring reminder of what can be achieved when passion meets purpose. As they look to the future, Ballard, Flores, and the entire White Rock Coffee team remains dedicated to pushing the boundaries of what’s possible in the world of specialty coffee.

Photos credit: White Rock Coffee